Performance Marketing

Ad spend that comes back as revenue.

Target right / Spend smart / Get results

Meta and Google campaigns built, tested and optimised every day against the numbers that matter: cost per lead, conversion rate and return on ad spend.

  • Full-funnel tracking
  • Daily optimisation
  • Transparent reporting
01 The problem

Boosting posts isn't a marketing strategy.

Budget burning fast

Broad targeting and untested creatives spend money without bringing leads.

No idea what's working

Without proper tracking, you can't tell which ad, audience or keyword made a sale.

Leads that never convert

Cheap leads mean nothing if they're the wrong people or nobody follows up.

02 What's included

Campaigns engineered for return, not reach.

Everything below is delivered by one TheDarkForce team, and connects with the rest of your marketing and sales.

01

Meta Ads

Facebook and Instagram campaigns with audience research, creatives and lead forms.

02

Google Ads

Search, Performance Max, Display and YouTube campaigns for high-intent buyers.

03

Lead generation

Funnels and landing pages designed to capture qualified leads, not just clicks.

04

Creative testing

Multiple ad angles, visuals and copy tested to find what performs.

05

Retargeting

Bring back visitors who showed interest but didn't convert the first time.

06

Conversion tracking

Pixel, Conversions API and offline conversion tracking for accurate data.

03 How it works

A clear process, start to finish.

  1. 01

    Research

    Audience, competitor and offer research to find your best angle.

  2. 02

    Setup

    Tracking, pixels, landing pages and campaign structure built properly.

  3. 03

    Test

    Launch multiple creatives and audiences, then cut what doesn't perform.

  4. 04

    Scale

    Move budget into winners and scale profitably, with weekly reporting.

04 What you get

Built properly. Measured honestly.

No hidden extras and no vague promises. Here's what's included when you work with us on Performance Marketing.

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Deliverables

  • Campaign strategy and media plan
  • Ad creatives and copy variations
  • Pixel, Conversions API and GA4 tracking
  • Landing page recommendations or builds
  • Daily monitoring and optimisation
  • Weekly performance report with CPL and ROAS

Tools & platforms

  • Meta Ads Manager
  • Google Ads
  • Performance Max
  • YouTube Ads
  • Meta Pixel & CAPI
  • Google Tag Manager
  • GA4
  • Looker Studio
05 Questions

Performance Marketing, answered.

Something else on your mind? Message us on WhatsApp and we'll answer within the day.

It depends on your industry and goals. We recommend a starting budget in your proposal that's enough to test properly, then scale once we know what works.

07 Let's talk

Let's plan your Performance Marketing.

Share a few details and a specialist will come back with a free proposal and clear next steps, usually within 24 hours.

Get a free proposal

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